3XILE

give me a village the size of a teacup

Monsanto gets a kick in the butt
If everybody performed in interviews like 14-year-old Rachel Parent, I would be out of a job.
The young Canadian activist founded an organization called “The Kids Right To Know,” which campaigns for mandatory labeling of foods containing genetically modified organisms (GMOs). She has organized and spoken at rallies against GMOs and just happens to be one amazing spokesperson.

O’Leary made it clear early in the interview he had no intention of taking it easy on Parent because of her age. That’s not unfair given Parent’s activism and visibility in her movement. Still, there’s a fine line between respectfully challenging and bullying. O’Leary managed to end the interview looking like a condescending bully due to Parent’s stellar performance.

One of the first questions he asked her, “You know what a lobbyist is, right?” set the tone for the 13 minutes that would follow.

So, how did this 14-year-old succeed? She did some very big things right.

1. She didn’t let O’Leary change the debate.

More than once in the interview, O’Leary pushed to expose Parent as ignorant and anti-science. The savvy 14-year-old would have none of it. She was laser-focused on her issue of labeling GMO food and brought her answers back to that repeatedly.

2. She refused to engage in hypotheticals.

O’Leary used some hypothetical situations, including one in which nutrient-enriched rice, called “golden rice,” was being fed to starving communities around the world. When he asked what she would say to malnourished children about GMOs, Parent was ready. Rather than play into O’Leary’s hypothetical example, she used facts about the rice and explained why it wasn’t effective.

3. She ignored his insults.

O’Leary more than once alluded to Parent’s youth and even accused her of being disingenuous. A particularly low point for O’Leary was when he accused Parent of becoming a “shill” for groups that want to use her, saying, “You’re young, you’re articulate, you’re getting lots of media, and I’m happy for you on that. But I’m trying to figure out whether you really deep down believe this.” Even with that, Parent never sank to O’Leary’s level in the debate.

4. She knew what she was walking into.

Parent was obviously familiar with O’Leary, but she did more than just come prepared for a spirited debate. She did her homework. At one point, O’Leary brought up a documentary his daughter had produced about the GMO debate. Parent had already seen it and offered to clarify some of the points made in the film.

5. She brought on the challenge.

Parent smartly realized that her credibility would soar if she could effectively debate the hostile O’Leary. She was right. [RELATED: Ragan’s new distance-learning site houses the most comprehensive video training library for corporate communicators.]

Parent accomplished in that interview what most adult spokespeople dream of. She took on a tough challenger, managed to stay on message, and walked off the set knowing she likely brought some skeptical viewers to her cause. Plus, she scored a viral video in the process. Brava! DID YOU HEAR THE INTERVIEWER WONDERED IF SHE- a 14 year old girl WAS A SHILL at time: 11:30

Here’s the proof: Parent challenged investor and TV host Kevin O’Leary to a debate after he called GMO protesters “just stupid” and suggested on his show that they “stop eating” as a way to “get rid of them.” O’Leary accepted, and last week Parent was a guest on the show he co-hosts, “The Lang & O’Leary Exchange,” from the Canadian Broadcasting Corporation (CBC)

um.NO? this is the only issue I’m conservative on.

um.NO? this is the only issue I’m conservative on.

No to grandmother? NEVER haha

No to grandmother? NEVER haha

Word of the Day - "Tartufo"

Some North Americans may know very well what “tartufo” is. Yep, you’re reading this post, and you’re thinking, I’ve got this one covered. Tartufo is that type of Italian ice cream ball that usually has one flavour on the outside and another on the inside. And you’d be absolutely, positively correct. Score one for you! The word “tartufo” in English and Italian, often refers to this ball of ice-creamy goodness:

So think about how confused you are when you’re perusing a menu in Italy and you come across dishes like “pizza con tartufo” (pizza with tartufo) “risotto con tartufo” (risotto with tartufo) and “bruschette di pomodoro con olio di tartufo” (tomato bruschetta with tartufo oil). What the heck!? You decide there must be some mistake and you ask the waiter.

Mi scusi, but bruschetta with ice cream oil? How is that even possible?” You ask, making a face so that he understands the idea is completely absurd. The waiter looks at you like you’ve just said the Pope is Buddhist.

“Madam, you are mistaken,” he counters kindly once he understands the translation problem that is underfoot in this situation. “Tartufo means truffle in English. Does that make more sense? All of the dishes are very well paired to go with truffles and truffle oil.” He smiles and shuffles off, shaking his head at this misunderstanding.

Meanwhile, you rack your brain for the image that corresponds with the word “truffle“. Eureka! The last time you heard about truffles, it was when your boyfriend was complaining about how expensive they were to buy for you at Valentine’s Day. They were chocolates, those yummy, delicious, rich, chocolate powder-covered chocolates!

But then you think, how does that make more sense? Pizza with chocolate truffles? Rice with chocolate truffles? Bruschetta with tomatoes and chocolate truffle oil? No. Either there’s another translation mistake here, or you’ve stumbled upon one of the weirdest restaurants in the world. Hating to do so, you whip out your guidebook and look like a complete tourist as you search for the “menu decoder” section. You search the word “tartufo” and come up with a description of ice cream, which you already knew, and then a description of: mushrooms!


Tartufo / Truffle - The Mushroom Kind

Yes, a “tartufo” in Italian and a “truffle” in English also refer to these precious, flavourful and expensive mushrooms. They’re a common feature ingredient in Italian cuisine, especially in the fall and winter. So your waiter wasn’t crazy, the menu wasn’t wrong, and I highly recommend that you try a dish with these babies in it. And if you’re eating something with truffle oil, make sure to bring a clothes peg for your nose (the stuff stinks to high Heaven) and some chewing gum for after you’re done (same reason).

The Scent of a Truffle

A single street lamp illuminates the Piazza Statuto near the center of Asti. At dawn, the dealers begin arriving. The headlights of their Mercedes and Alfa Romeos pierce the darkness. Others drive up in humble Fiats. Groups of men huddle together in the damp, fall chill, making small talk: the weather, their dogs, everything but the matter at hand. They size up the situation — who’s holding, who’s buying or selling. They wait to see who will begin the play.

This is the truffle market. It is a centuries-old tableau, and Alba and Asti — in the northwest province of Piedmont — are the truffle capitals of Italy. The truffle hunters (trifulau), collectors, and dealers bargain in Piedmontese dialect with shrugs, hand signals, and body language. I am the only woman here, and will remain totally ignored — unless I start taking photos. That would be a faux-pas.

Earlier, by moonlight, the trifulau and their trained hounds (the French employ pigs) had been sniffing out truffles in jealously guarded secret places in the woods and rolling hills of the Monferrato area. Clandestine out of necessity, away from the prying eyes of competitors, they find a cache. Eccola! They gently scratch the ground with a metal sapin and remove the truffles. If the hole is camouflaged carefully, by next year there will be more truffles to harvest — unless another trifulau finds them first.

The white truffle is a fungus with a worldwide following. It grows underground, feeds off the water and minerals from the soil, and lives in symbiosis with the roots of oak, hazelnut, or linden trees. Truffles ripen in stages in a four-hour period, and gives off three distinct aromas — the first is musky, the second mushroom, and finally a mature, sweet garlic/vanilla/pepper aroma. It is a rare and valuable truffle hound that can sniff out the first or second stage of ripeness. Alas, if a truffle remains undiscovered, it will live for only 12 days.

Back to the piazza. Car trunks become showrooms; brown paper bags tucked into the bulging pockets are sample cases. A hunter opens his trunk and the unmistakable aroma of truffles explodes into the air. Buyers crowd in, then disperse. Every trunk holds the three tools of the trade: an electronic scale, a calculator, and a large amount of Euros. The volatile truffle market is cash and carry.

"Today it is a buyer’s market," says a dealer from Alba. He can sense that prices are going down. "In my car there are seven kilos of truffles, if I see the market going the right way, I open my car and show my truffles because I can gain," he says, and suggests a coffee. The scene at 6:30 a.m. In the crowded Bar St. Carlo is straight out of a Fellini movie.

The aroma of espresso, cigarette smoke, and the perfume of truffles is intoxicating. A pistol-packing police officer strides in for a quick caffe. Men sit at tables, sipping espresso, tacitly inviting prospective buyers to have a look/sniff at their truffles.

On a lucky day, a fortune can be made in this parking lot. Find a truffle and it’s like finding money buried in the ground. Depending on quality, white truffles the size of a walnut to a grapefruit sell for about $200 per ounce. The dealer has disappeared. Deals are consummated outside, around the corner, out of view. I did not see either truffle or Euro change hands.

They say in Asti that the truffle fair in Alba is too commercial, that the thousands of truffle-loving tourists who descend on the town from mid-September to late-December push prices sky high.

To learn the best way to eat these precious fungi, I drive to the Italian Culinary Institute for Foreigners, in the renovated 11th-century castle of Costigliole d’Asti, where some of Italy’s most renowned chefs teach master classes to aspiring chefs from all over the world, and join a group of chefs from Denver. We make tagliolini with flour, one egg, and nine egg yolks and cut it by hand. Using a truffle cutter, we shave slices onto the hot, fresh pasta, inhale and eat. It is ambrosia.

Later that evening, in turn-of-the-century Ristorante Gener Neuv on the bank of the River Tanaro, I eat truffles in ways I’ve never dreamed of. The Fassi family, Piero in the dining room, wife, Pina, and daughters in the kitchen, and the room itself exudes joy. I lift the lid from a china cup and am embraced by the perfume of truffles, shaved over soft polenta and a poached quail egg. Pina slices Porcini mushrooms thickly and serves them in rich green watercress soup that’s afloat with sweet, garlicy snails. We feast on gnocchi with melted Raschera cheese and showers of shaved truffles; ravioli with Fonduta, butter and truffles. Dizzy with delicious discovery, there are even more surprises, one of which is Barolo Chinato Cocchi, a wine born for chocolate.

Basta. I’ve eaten thousands of dollars worth of truffles and have no desire to bring even one home, particularly when I learn that a truffle transported across the ocean would need to be wrapped in cloth, packed in raw rice in a sealed glass jar to contain its perfume, and carried in my handbag. It would cross the Atlantic as it grew: incognito, undercover, and undeclared.

Dinner Etiquette by Sonia Rentsch, photos by Scott Newett

Proper dinner etiquette may be a thing of the past for some, but good style lives on thanks to Sonia Rentsch. With the help of photographer Scott Newett she’s transformed dinner plates, silverware and napkins into all manners of dinner attire. Such a smart idea executed so seamlessly. I think the lighting and the color of the backgrounds really complete the idea quite well.

Jiro Dreams of Sushi Official Trailer